Behavioral Personas
I can help teams understand who they're designing and solving problems for, what they need and why. I specialize in developing user profiles that design and product teams will actually use to make better decisions.
Experience Mapping
Whether it's a specific workflow or experience, or a journey that includes the context and dependencies that surround that experience, I can help build tools that will create empathy and alignment around your customers' experience.
Co-Creation
Invite your users to create an ideal solution to meet their needs, from what it needs to do to how it should look and feel. It results in very concrete feedback, and can be used effectively for product design, offering definition, UI/UX design and visual design work.